Our tools track activities along the entire customer decision journey to bring transparency to marketing return on investment. By using proprietary customer data and analytics, clients can acquire, develop, and retain high-value customers more profitably and effectively-and drive the necessary organizational changes from the C-suite through to the frontline.
Market insights software#
Our teams are fluent in a wide range of crucial software languages. Our state-of-the-art, ISO-certified data center in Atlanta provides IT and data-support infrastructure.
Market insights how to#
We develop simple tools for the front line and provide training in how to use them to extract meaningful insights from complex data sets. Delivering insights-driven growth for the short- and long-term.In setting up programs, our aim is to create an ongoing “insights factory.” These models balance complexity with ease of use.
Market insights drivers#
We build prediction and optimization models, for example, to focus on the biggest drivers of value. We work with leaders and frontline users to develop internal processes and incentives as well as a culture that uses insights for profitable decision making. Designing programs based on the insights generated.We focus on speed to deliver consumer insights quickly, sometimes in as little as 10 days.
Market insights upgrade#
We identify and source both relevant internal and external data, and help upgrade the necessary IT infrastructure.
Using its global team of analytics professionals with deep expertise in all aspects of big data acquisition and interpretation, CMAC has acquired a track record of success identifying and applying best practices to create insights-driven organizations across a range of industries, including retail, consumer goods, banking, insurance, telecom, media, and healthcare. McKinsey's Consumer Marketing Analytics Center (CMAC) accelerates the potential of big data by translating insights from advanced analytics into action across the marketing and consumer-facing organization. By applying these insights, our clients can develop innovative and differentiated marketing strategies that include effective value propositions, segmentation, branding, product design, pricing, and customer experiences. McKinsey’s qualitative and quantitative marketing research approaches, tools, and techniques help our clients discover why their customers behave as they do at every phase of their purchase decision journey, understand their customers’ experiences, and dig deeply into their best drivers of customer loyalty. Insights into consumers can help companies spark innovation, uncover the most promising (though not always most intuitive) sources of growth, and develop or maintain successful products and brands. We’ve grouped our capabilities into two areas: Consumer & Shopper Insights To develop deep customer understanding, we employ a range of quantitative and qualitative marketing research approaches plus big data techniques that are both innovative and pragmatic.
Our area of work is made up of more than 130 dedicated insights and analytics experts and professionals-with more than 900 years of collective experience in 12 countries and 25 cities across the world-focused on helping our clients do exactly that. Translating consumer insights and big data into concrete initiatives that drive above-market growth.Ī company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action.